Zero Consulting by Accumin
Content marketing, SEO & digital communication
Collaboration with Zero Consulting, part of Accumin, focused on digital communication and content marketing within the building sustainability sector.
My work combines content strategy, technical copywriting and data analysis to strengthen the brand’s digital presence and communicate its expertise to professional audiences. From developing SEO-oriented blog content to managing LinkedIn communications and analysing content performance, the focus is on turning complex sustainability topics into relevant, accessible and valuable information.
01. Content marketing & SEO
I develop editorial content focused on building sustainability, environmental performance and certification systems, translating technical knowledge into informative content for professionals in the real estate and construction sectors.
The work includes researching relevant topics, structuring articles around search intent and developing SEO-oriented content that supports the brand’s organic visibility and expertise.
Scope of work
Blog strategy and editorial planning
SEO research and content optimisation
Technical copywriting and article development
Content on sustainability certifications, including BREEAM, LEED, WELL, VERDE and DGNB
Content on life cycle assessment, energy performance and sustainable buildings
Website content optimisation and metadata
LinkedIn & B2B communication
I manage content development for LinkedIn, translating technical expertise into professional communication tailored to the building, construction and real estate sectors.
The editorial approach combines educational content, industry insights, service communication and relevant sustainability topics to reinforce brand positioning and engage a specialised audience.
Scope of work
LinkedIn content strategy and editorial calendar
Copywriting and publication management
Educational content on sustainability and building certifications
Development of carousel concepts and informational content
Communication of services, industry trends and technical expertise
Data analysis & content optimisation
Data analysis is an integral part of the digital communication strategy, helping evaluate content performance and identify opportunities for improvement.
I analyse relevant website, SEO and social media metrics to understand audience behaviour, assess content effectiveness and inform editorial decisions. These insights support a more data-driven approach to content planning, prioritisation and ongoing optimisation.
Scope of work
Website and content performance analysis
SEO performance monitoring
LinkedIn analytics and engagement tracking
Reporting and performance insights
Data-informed editorial recommendations