PichArchitects
Digital communication, content strategy & brand storytelling
Ongoing collaboration with PichArchitects, an architecture studio working at the intersection of architecture, sustainability and innovation.
My role focuses on developing and managing the studio’s digital communication, translating its projects, expertise and research into clear, engaging content across digital channels. From editorial planning and content creation to corporate communication and project storytelling, the work aims to strengthen the studio’s online presence and communicate its approach to architecture to different audiences.
01. Content strategy & social media
I develop the editorial strategy and manage content creation for PichArchitects’ social media channels, with a focus on Instagram and LinkedIn.
The work combines project communication, studio news, team achievements, events and insights into sustainable architecture. Each piece of content is adapted to the channel and audience, balancing visual storytelling with clear, informative messaging.
Scope of work
Editorial strategy and content calendar planning
Copywriting and content development
Project storytelling and visual content curation
Instagram and LinkedIn communication
Community-facing communication and publication management
02. Project communication & storytelling
A key part of the work is translating complex architectural projects into accessible and engaging content.
I develop narratives around the studio’s projects, highlighting their architectural concepts, material choices, sustainability strategies and technical innovations. The aim is to communicate not only what is designed, but also the thinking and processes behind each project.
This includes developing content around circular economy, industrialised construction, material reuse and environmental performance, adapting technical information into clear communication for professional and general audiences.
Scope of work
Architectural project storytelling
Research and development of editorial narratives
Technical content adaptation
Sustainability and innovation communication
Project launches, milestones and publications
03. Corporate communication & studio visibility
Beyond project communication, I support the studio’s broader visibility through corporate news, professional milestones, events and external collaborations.
This includes communicating the studio’s expertise, team developments, participation in industry events and contributions to conversations around the future of architecture.
The content helps connect the studio’s work with the wider architectural community, professional networks and industry media.
Scope of work
Corporate news and studio updates
Event and exhibition communication
Professional milestones and team announcements
Industry publications and collaborations
Communication around architecture and sustainability initiatives
04. Digital content & communication design
I also work on the development of digital communication materials, ensuring consistency across content formats and channels.
From structuring information and writing copy to adapting visual assets for digital platforms, the focus is on making the studio’s work easier to understand, navigate and communicate.
This involves collaborating with the studio’s existing visual identity while adapting content to the specific needs of each project, publication or communication channel.
Scope of work
Digital communication materials
Content structure and copywriting
Visual content adaptation
Campaign and event assets
Consistency across digital touchpoints