Bordolina
Brand development, e-commerce & digital marketing
Website redesign
Bordolina is an independent brand specialising in personalised embroidered products for weddings, babies, baptisms and the home.
I created and developed the brand from the ground up, building its visual identity, product offering and digital presence. From brand positioning and product development to e-commerce design, SEO and digital marketing, I manage the entire project, combining creative direction with the day-to-day decisions involved in running an online business.
The project brings together branding, design, digital strategy and entrepreneurship, with a focus on creating meaningful personalised products and building a coherent brand experience across every customer touchpoint.
Brand strategy & visual identity
I developed Bordolina’s brand identity from scratch, defining its visual direction, positioning and communication style around personalised products, craftsmanship and meaningful details.
The brand combines a soft, timeless aesthetic with a contemporary approach to personalised textile products, creating a consistent identity across its digital presence, packaging and product presentation.
Scope of work
Brand positioning and concept development
Visual identity and art direction
Colour palette, typography and graphic language
Brand voice and copywriting
Packaging and product presentation
Brand consistency across digital and physical touchpoints
Product development & creative direction
Product development is central to Bordolina, combining personalised embroidery, textile selection and carefully considered details to create products for meaningful occasions.
I develop the product offering, define collections and coordinate the visual presentation of each item, from wedding accessories to personalised baby gifts and home textiles. Each product is designed to fit within the brand’s aesthetic while responding to specific customer needs and occasions.
Scope of work
Product concept and collection development
Product personalisation options
Product naming and descriptions
Art direction and product photography
Visual merchandising and collection presentation
Seasonal campaigns and new product launches
E-commerce design & development direction
I designed and developed Bordolina’s online store on Shopify, creating the digital environment through which customers discover, personalise and purchase products.
The project involves structuring the store, organising collections, designing product pages and configuring personalisation options to make the shopping experience as clear and intuitive as possible.
Beyond the visual design, I manage the ongoing optimisation of the store, balancing brand consistency, usability and commercial objectives.
Scope of work
Shopify store setup and development
Website structure and navigation
Collection and product page design
Product personalisation configuration
UX and customer journey optimisation
Product catalogue and merchandising management
E-commerce design & development direction
Digital marketing, SEO & content strategy
I manage Bordolina’s digital marketing strategy, developing content and campaigns to increase brand visibility, attract relevant audiences and support online sales.
The strategy combines organic content, search engine optimisation, product-led storytelling and paid advertising. Content planning is aligned with the brand’s different product categories and seasonal demand, adapting communication to the needs of each audience.
Scope of work
Digital marketing strategy and planning
Instagram content strategy and management
SEO for collections and product pages
Keyword research and metadata optimisation
Blog content and organic search visibility
Paid social campaigns
Email marketing and customer communication